DirectoryIndex index.html index.php

<IfModule mod_rewrite.c>
  RewriteEngine On
  RewriteBase /u69319090023/Shop23/

  # 1. Fallback for dynamic runtime products (e.g. prod_xxx)
  RewriteCond %{REQUEST_FILENAME} !-f
  RewriteCond %{REQUEST_FILENAME} !-d
  RewriteRule ^products/(prod_[0-9a-zA-Z_]+)/?$ products/view/index.html [L]
</IfModule>